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Hong Kong has a “shopping paradise” in the world, world famous costume together in this tiny place in the East. Many foreign visitors, shuttle in stores like rows of clothing racks, linger on. Although the Hong Kong fashion design already have formed a strong influence on the international, but began to emerge in recent years a number of fashion designers, their international vision and creativity of combination of Chinese and Western philosophy, have a place on the international fashion scene, creating “Hong Kong fashion design” brand of this group.
Hong Kong fashion design originated in the late 70 ‘s medium-term. Before that, rest essentially on the fashion industry in Hong Kong on behalf of foreign brands above export processing. 30 years ago, the Hong Kong Polytechnic has opened the first fashion design courses, which can also be seen as Hong Kong marks the birth of fashion design. To the 80 ‘s, the first batch of Hong Kong fashion designers, such as road, Man Lam Road, Ma Weiming Zhang, Yang Yuanzhen had begun running their own fashion brands such as. Hong Kong fashion industry from single process, gradually towards own-brand design, independent international reception.
Although it is not rich in natural resources, Hong Kong as a bridge between Chinese and Western cultures, however, free trade and sound legal environment are fertile soil for truly creative. Hong Kong designers think, a big advantage of international interchange in Hong Kong, due to the special historical background, she has a broad international Outlook and international exchange platform, and support services for Hong Kong designers have ranked in the world; also for creative industry the Government attached great importance to Hong Kong, introduced the relevant incentives, incentives effectively promoting the development of local areas of different design.
Chairman Kei Yeung of the Hong Kong fashion designers Association Mr Blud said: “Hong Kong fashion design creative ideas, is the creation of commercialization, business does not limit the author, it gives very wide space of creation. “Dr chess and Mr Blud said, regardless of what kind of designer, they will note that gradually formed their own personal style in a market recognition. VIVIENNE TAM (Tan Yuyan) is one of the most outstanding, her personal design of the perfect combination of Chinese and Western style is internationally renowned. She combined elements of traditional and Western fashion image of innovation in fashion ever made.
In addition, the Hong Kong fashion designers also have a characteristic, is under the internationalization, marketization, creative design, does not make something flashy. Also, each designer has a unique style, such as road style, gives a natural and comfortable feel, she has many fancy design, reflected in the small details of the above, the wearer may one taishou, turn around, inadvertently gives surprise discovery. Mr William Tang style was atmospheric, each garment is boldness.
And let the Hong Kong fashion design showcase future potential, is a rising star. “Hong Kong young fashion designers ‘ works exhibition match” nominees, including: Baldwin pui, and Lu Weiqian, total market volume, and Zhen Songrong Hin Lee, and YEUNG Shiu CHEUNG, and Otto Tang, and Zhou Dandan and Harrison WONG, who recently “It ‘ sPlayTime! “As the theme, featuring a series of colourful, interesting thick clothing, fully demonstrate their dynamism and creativity, local fashion design of injecting new elements for Hong Kong. In addition, there are many designers with the strength of THE WARRIOR, successfully opened their boutiques, the creation of personal branding; some are images of show business celebrities to serve as advisers to Hong Kong, design stage clothes.
The industry believes that on the overall strength, fashion in Hong Kong can be described as among the highest in Asia. Hong Kong people have put “Hong Kong fashion design” careful management as an important brands and fashion designers teeth whitening strips have a very benign environment for the growth. Also attached considerable importance to the Hong Kong Government for the creative industry, often by the Government to organize various activities and propaganda, intended to create “Hong Kong fashion design” brand of this group.