Taobao . Mall cosmetics consumer in the first half trends report

men’s skincare products consumption rising

from the Centre three cosmetics category (including skin care/beauty/essential oils, cosmetics beauty makeup perfume), skin care, body oils and other products remain TMALL consumers are most concerned about the category. At the same time, men’s skin care consumption increased steadily, quarterly growth of more than 60%.

Products Cosmetics brand network purchased sentiment high

consumers value brand more

homemade cosmetics . brands more and more consumers. According to TMALL cosmetics brand consumption data released, as of June 2011, TMALL covers mainstream brand offline 98%, becoming the most abundant Asian brand of genuine cosmetics B2C platforms.

TMALL all beauty products, under the consumer brand searches the actual data found that the most attention from the consumer brand in the first half mainly Sinoway, HERBORIST domestic brands and the people of Korean makeup brands such as MAGIC mask.

men to make herself up in Henan

TMALL women purchase cosmetics/perfume in the first half of the data showed that Zhejiang total 1.5 million women purchase cosmetics/perfumes, ranked shouwei.

very beautiful Jiangsu girls, Henan men offered to self-reliance. TMALL male users purchase cosmetics/perfumes according to the Henan average purchases per male 3.6 men’s cosmetics, personal images of most concern to become male.

8 30th, B2C platform independent Taobao Mall first cosmetics consumer trends report released to mask the first half of 2011 Tmall Taobao Mall cosmetics consumer trends report, cosmetic value, consumer proportion of men and women, through the regional consumer proportion of transactions, such as data analysis, summary publication in 2011 the beauty of the Chinese consumer index.

This entry was posted on January 23, 2012 at January 23, 2012 and is filed under wow account. You can follow any responses to this entry through the RSS 2.0 feed.