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As coastal area economic development continues to be good, large projects have settled, commercial links become more frequent, the growing competition in the hotel industry in the region. Budget hotel with low investment and high return characteristics, as some international hotel brand into the coastal “try foot stone”.
Yesterday (August 5), Tianjin development zone and France Accor Group signed the strategic cooperation agreement, which contains areas such as personnel transport, increasing capital, Accor Group Hotel to send a steady flow of new high-end service industry personnel and the provision of advanced hotel management mode. Accor Group first entered the China market in 2003, and was then incorporated in development zone, Tianjin Accor hotel management company, its first should be thinking of the management of the hotel are also located in the zone. Its registered capital from the establishment of 605,000 dollars increased to $ 30.605 million now, turnover and profit growth.
“Every day between business people in the area visit very much, from opening to date, our occupancy rate has always been maintained at over 80%, often close to the 100%, a figure in the country. “Ma Liang, Yi SI-Hotel China Vice-President told reporters,” in the coming years, we will continue to increase in new investment. After the time is ripe, but also the other hotels under the brand of the group into the coastal, further refining the group to meet the accommodation needs of different business. ”
In addition to international economy hotel brand should be thinking, such as domestic, the Han court also in the new shortcut, such as hotel “Happy Valley enclosure”. “This year we will be open 10 new stores in Tianjin, area accounts for half of them, hanting hotel and we will put this on the high-end product development focused on coastal hotels. “Hanting hotel chains Marketing Director Shi Beixia said.
Cheap hotel in the seaside Golden Beach set up shop at the same time, faced increasingly fierce market competition, delay services, device update and complete its established brands, as well as important strategies for long-term brand loyalty. As Yi will think of the 24-hour meal service Han Ting Inn hotel to be issued.
Due to the rapid expansion budget hotel in the past two years, talent gap problem looming. “Currently in development of hotel management professionals are tailored for star hotel management mode, is not suitable for management of hotels. Features of hotels according to, we have developed a series of business incubation programme, conveying more hotels strive to provide the right talent. “Ma Liang said. (China)
